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HR Case studies often use fictitious companies to represent real situations. Your professor intends for you to research general marketing and consumer behavior to support your decisions regarding what you would do if you were in charge of this company. Here's a strategy we suggest: 1) go through each question in the assignment that the professor is asking you to address; 2) underline key words in each question, 3) use these key words to search the business library databases to find evidence to support your position and comments, 4) don't forget to incorporate theories, trends, best practices, and other information from your textbook for the course. You have probably learned much via the text book and your notes in class - don't forget to transfer and apply that knowledge to your paper. As he/she grades your paper your professor is going to be looking for that application of what you've learned.
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